Poncia22's Blog
Just another WordPress.com weblog

May
10

Many of you may know who Tila Tequilla, Justin Bieber, or the little boy named David who was filmed after he went to the dentist are, but you may not know how they became well known celebrities.  A few years ago, Tila Tequilla was your average to low profile model who began putting pictures of herself up on her myspace page.  As time went on she began getting thousands of friend requests and eventually became so popular, MTV gave her a reality show called “A shot at love.” Her fame soared after she began marketing herself on myspace and now she is a successful well known celebrity.

Justin Bieber is also another example of an average person becoming famous through social media. He was known by thousands as a youtube singing sensation and was eventually found by R&B singers Usher and Justin Timberlake. Bieber eventually signed a record label with Usher and is torching the charts with hit after hit. There are many ways to make money through social media and these two celebrities have taken full advantage of them.

May
10

Throughout the semester, I have learned many ways in which new and old companies use the internet to promote their products.  Many of these social media tools come with a cost, but some of the most effective and easy to use tools are free to everyone. One can not go into a store, but a product, or walk down a street in the city without seeing a business that uses facebook as a primary way of marketing their products and gaining recognition through the public eye. Many companies use facebook pages as “fan sites” where they can learn about upcoming events, sales, or release dates of new products. Furthermore, young developing businesses should use facebook as a way to begin their marketing strategies. There is no cost for using facebook and it is a way to connect your business with it’s consumers. For example, Pepsi has over 700,000 followers on its facebook page who have gained access to events and other exciting things the company is currently doing. Using Facebook also allows the “fans” to feel like they have a more personal relationship with the company because they can ask questions on the wall or comment on pictures they put up. My advice to a new business owner would be to use facebook as a primary tool to get the company or product name out to the public. It won’t cost you a dime and it is easy to use.

Apr
20

New innovations in technology surronud us everyday wheather we like it or not…Facebook, Ipads, and Skype are a few off the top of my head.  Maybe we chose not to accept them at first but soon enough we all will adapt to them and use them in some way, shape, or form.  I walked into class today and learned we would be skyping a lady and learning through video chat for the class this morning.  I was a bit skeptic about wheatherIi would like it or not because I had never experienced such a thing before.  As our video chat continued and we asked the lady questions, I began to embrace the opportunity and found that it kept my attention the entire time. It was very engauging in that it felt as if she was litterally in the classroom with us, not to mention it is environmentally friendly and less time consuming for her. She did not have to waste gas or her time driving to the school and back because she just stayed in her office at work and taught us from there. I feel like more courses should implement a lesson or two using skype because it gives a different approach to a lecture and can hold the attention of a rather sleepy morning audience.

Apr
06

In the last year I have watched many major sporting events including the Super Bowl, World Series, NBA Finals, and NCAA college basketball national championship and have fully realized how much time and money is spent on advertising.  Fortune 500 companies focus a majority of their advertising dollars on professional sporting events, but as I just finished watching the NCAA college basketball championship I realized how much more advertising there is during college events.  I am not only talking about the commercials, but also the advertisements all over the arena and on the scoreboards.  Companies have finally realized that collegiate sporting events draw just as big of audience as professional sporting events.  I believe it was a great idea to invest more advertising dollars into collegiate sporting events for the simple fact that the attendence and tv audiences are nearly the same as professional sporting events.

Mar
16

Hey there,

Prior to blogging today I found myself on a website called youtube. I know everyone has heard of this and probably uses it frequently as well. I got on youtube at 12:00 and found myself looking up random videos until 1:45 and I had no idea that much time had gone by. I was watching everything from music videos to NBA highlights to crazy beer pong shots. It is the ultimate time killer and is a form of media sharing through multimedia.  Anyone can upload videos on youtube making it a useful tool for people who are into that kind of stuff.

Last weekend my brother had a basketball tournament in Sacramento and I couldn’t go to it because I was in SoCal, so my Mom video recorded the game and uploaded it on youtube later that day. I watched it when I got home and realized how the advancements in technology have changed the way we live our lives. Five or ten years ago we could do nothing close to what my Mom did. I’m looking forward to seeing where technology takes us and how it effects the world of marketing and social media.

Mar
02

As you all may know, I am on the basketball team at Dominican and travel a lot during the season (sorry for missing class John).  We have traveled to Seattle, Las Vegas, Utah twice, Hawaii, Arizona, and all over the Bay Area for games this year.  During all of our trips, I find myself wanting to get on Facebook or Twitter to see if anything new and exciting is going on with my friends or celebrities I follow.  I used to think it was a bad habit to get on Facebook five times a day, but now I am beginning to see that it is becoming a bigger and bigger part of everyone’s daily lives including fortune 500 companies.  Often times, Facebook is the first web page I visit when getting on a computer even when I have a lot of homework.

Companies are using Facebook pages to promote themselves in a free and effective way.  It is a valuable way to start getting the name of a new business out to the public because it is free and people can “become a fan” of your business by the click of a mouse.  Forget about paying for old fashion marketing techniques…use Facebook and Twitter to promote your up and coming business.

Feb
23

I have had a Twitter account for about a year and have rarely used it.  I personally don’t care what celebrities are doing every 15 minutes of their day and don’t have time to tell the world what I am doing on a daily basis.  In my opinion, Facebook is more useful and fun to the individual person than Twitter because one can upload photos and videos as well as many other things.

Although Twitter is nowhere near catching up to the number of Facebook users, many businesses are beginning to use Twitter as a way to gain useful feedback from customers.  Companies are also promoting products and services through Twitter and letting “followers” know about upcoming events and release dates.  Some companies use Twitter as a marketing or public relations channel, much like an extension to their corporate blogs. They will post about corporate accomplishments and distribute links that take people back to corporate web pages, press releases, and other promotional sites.  Social media is taking over how businesses operate and market their products and services and it doesn’t look like it will be slowing down anytime soon.

Until Next Time,

Brett

Feb
16

I am finally back from Hawaii where  I watched the Super Bowl in my ocean front hotel room.  I must say I was a bit disappointed with the commercials from this years game. Although Pepsi and Fed Ex did not have any, Budweiser, Doritos, and Go Daddy had a majority of the air time during the game.  According to the Nielsen Company Super Bowl XLIV had an audience of 107 million people making it the most watched TV program ever.

Speaking of Go Daddy, which is an internet domain registrar and web hosting company, they are the largest accredited registrar in the world and three times the size of its closest competitor. They have currently registered over 36 million domain names.  Go Daddy started advertising during the 2005 Super Bowl and is known for its “racy marketing.” They took a risk with their marketing strategy and it worked.   New innovative marketing strategies such as the technique Go Daddy used should be risky and out side of the norm.  In my opinion, marketing strategies and approaches are most successful when they are different and no one has seen or used them before.  Go Daddy chose to put attractive women taking off pieces of their outfits in their commercials and attracted millions of people to their web page.  I’m guessing most of the visitors were male.

Feb
02

Greetings,

It is official…Pepsi will be ending its 23 year streak of appearing in Super Bowl commercials.  They are primarily going to focus there advertising dollars on the internet.  The transition from using commercial advertising to internet marketing is growing rapidly and Pepsi is not wasting time. Before long, I believe this will be how a majority of fortune 500 companies will spend advertising money. Marketing a product online does make sense because everyone owns a phone capable of accessing the internet…Iphone, Blackberry etc.  Although advertising for the Super Bowl is quite expensive (about $3 million for 30 seconds) it is the most viewed sporting event in the country. Furthermore, I know a lot of people who watch the Super Bowl for the commercials, not the game. In the past 10 years, Pepsi has spent the 2nd most dollars on Super Bowl commercials at a whopping $143 million.  I do not believe this is a good idea simply because of the 100 million viewers this years game is projected to have.

Until next time,

Brett

Feb
01

Greetings,

My name is Brett Poncia and I am a Junior at Dominican University of California studying business marketing and sport management.  I have played basketball for Dominican the past three years and is often times where a majority of my time is consumed as well as in the classroom or the library…haha riiiiight.  I am a first time blogger and still trying to figure out how this blogging stuff works.  I have a couple friends who blog and I will occasionally check out what they are blogging about and now I have the opportunity to use my own blog.   I recently turned 21 years young and feel as though I am already falling behind in the area of social media.  Using the internet is a daily activity for me yet I feel as though I have only scratched the surface to the seemingly endless amount of tools it has to offer. I hope to learn more about these tools in upcoming weeks as the semester continues.  Until next time.

Brett